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General Merchants

Cafe, Vegan Menu, Breakfast

$$$

Top tips

  • Try the vegan bap and vegan toast for satisfying plant-based breakfasts.
  • Good to know: Service may be inconsistent during busy times—patience might be needed.
All 5 tipsShow fewer
  • Visit early on weekends to avoid long waits as the place gets busy.
  • Expect queues during peak brunch hours and a possible wait of 15 minutes for a table.
  • Enjoy outdoor seating options when available.

People mention

No standout dish yet. People mention bread, avo on toast and bap.

All 9 dishes people mentionShow fewer

Also coffee, flat white, huevos rotos, sourdough, toast and benny special.

Good for

The vibe: work & study

Praised for cozy atmosphere, attentive service and friendly service.

Good to know

  • Gluten-free options
  • Outdoor seating
  • Wi-Fi
  • Breakfast, brunch, lunch, coffee
  • Cards and mobile pay

About

General Merchants serves a seasonal menu inspired by an Australian concept featuring made-to-order dishes including vegan toast and Asian stir-fry. The cafe is known for a cozy atmosphere with lots of plants and wooden seating, popular for breakfast and brunch with fast service noted on good days. While the food quality is praised, some reviews mention a pricey menu and occasional inconsistent service during peak times.

Visit

Open the map

361 Ormeau Rd, Belfast, BT7 3GL, United Kingdom

Opening hours

Monday
08:00–17:00
Tuesday
08:00–17:00
Wednesday
08:00–17:00
Thursday
08:00–23:00
Friday
08:00–23:00
Saturday
08:00–23:00
Sunday
09:00–17:00

the food

4.1 out of 5. Spinach Rating

From recent reviews, out of 5.

Google Maps
4.5 1,087 reviews Read on Google Maps
HappyCow
4.0 3 reviews Read on HappyCow
How we rank

eating vegan

Outstanding for vegans

vegan options
Some · 3–5 dishes
menu
Separate vegan menu
staff
Knowledgeable
What the grades mean

nearby

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vegan food guide

belfast

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