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Matchaful

Matcha Soft Serve, Vegan Treats

Worth ordering: Ice creamnamed in 14 reviews

4.5food Outstanding for vegans

$$$

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Top tips

Try the vegan matcha or Earth Glow soft serve; reviewers also mention seasonal taro as a favorite.
Good to know: Soft serve can melt very quickly, so enjoy it soon after ordering.

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Ask staff for a drink recommendation; reviewers praised their suggestions, including the Indigo Glow and taro drinks.
Seating is very limited, with one review counting three indoor chairs; takeout may be more convenient at busy times.
Consider the vegan matcha donut, brownie, or mini chocolate cake alongside a drink.

People mention

Taro ice cream, cake and chocolate cake.

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Also earth glow, earth glow ice cream, indigo glow drink, matcha brownie, matcha donut and matcha latte.

Good for

The vibe: work & study The vibe: relaxing

Praised for friendly service, beautiful interior and cozy atmosphere.

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Also praised for fast service and generous portions.

Good to know

Gluten-free options
Outdoor seating
Coffee, dessert, takeout, quick bites
Cards and mobile pay

About

Matchaful is a compact West Village matcha shop known for matcha and Earth Glow vegan soft serve, alongside lattes, pastries, and baked treats. Seating is limited to a few indoor chairs with some outdoor seating, and reviewers praise the helpful staff; prices can feel high, though one recent visitor found them reasonable.